Japanese Grammar Bank

HOW TO SAY AIMED AT IN JAPANESE

When you are visiting Japan, you might want to avoid places that are aimed at tourist. Well, this is the lesson for you.

Today, we’ll be looking at how to express aimed at or intended for in Japanese.

AIMED AT WITH 向け

向け muke

This is the most common way to express aimed at or intended for. This is from the verb 向けるmukeru to face. Use the constructions below to form sentences with it:

PATTERN #1

Noun + 向け ( + に when following a phrase)

PATTERN #2

Noun + 向け+ の + Noun

この本は子供向けです。Kono hon wa kodomo-muke desu.This book is intended for children.
このゲームは初心者けです。Kono geemu wa shoshinsha-muke desu.This game is intended for beginners.
この商品は女性向けです。Kono shouhin wa josei-muke desu.This product is intended for women.
View More Examples:
この映画は家族向けです。Kono eiga wa kazoku-muke desu.This movie is intended for families.
このアプリは学生向けです。Kono apuri wa gakusei-muke desu.This app is intended for students.
このイベントは全年齢向けです。Kono ibento wa zen nenrei-muke desu.This event is intended for all ages.
この音楽はリラックス向けです。Kono ongaku wa rirakkusu-muke desu.This music is intended for relaxation.
このメニューはベジタリアン向けです。Kono menyuu wa bejitarian-muke desu.This menu is intended for vegetarians.
このガイドは観光客向けです。Kono gaido wa kankoukyaku-muke desu.This guide is intended for tourists.
この講座は初中級者向けです。Kono kouza wa shochuukyuu-sha-muke desu.This course is intended for beginners and intermediate learners.

SUITABLE FOR WITH に適している

に適している ni teki shiteiru

This one directly means is suitable for but can be used to express things like aimed at.

teki is the kanji for appropriate. Adding する suru to do makes the verb 適する teki suru to be appropriate for.

PATTERN

Noun / Phrase + に適している

この本は子供に適していますKono hon wa kodomo ni tekishiteimasu.This book is intended for children.
このアプリは初心者に適していますKono apuri wa shoshinsha ni tekishiteimasu.This app is intended for beginners.
このコースは大人に適していますKono koosu wa otona ni tekishiteimasu.This course is intended for adults.
View More Examples:
この映画はファミリーに適していますKono eiga wa famirii ni tekishiteimasu.This movie is intended for families.
このプロダクトはビジネス用に適していますKono purodakuto wa bijinesu-you ni tekishiteimasu.This product is intended for business use.
このレストランはロマンチックなデートに適していますKono resutoran wa romanchikku na deeto ni tekishiteimasu.This restaurant is suitable for romantic dates.
この薬は大人の痛みに適していますKono kusuri wa otona no itami ni tekishiteimasu.This medicine is intended for adult pain.
このシャンプーは髪の毛に適していますKono shanpuu wa kami no ke ni tekishiteimasu.This shampoo is suitable for hair.
このギアはアウトドア活動に適していますKono gia wa autodoa katsudou ni tekishiteimasu.This gear is suitable for outdoor activities.
この試験は高校生に適していますKono shiken wa koukousei ni tekishiteimasu.This exam is intended for high school students.

INTENDED FOR WITH 対象

対象 taishou

対象 means target and can be used to express aimed at or intended for. Think of this one as ___ are being targeted by this product.

You can add this one directly to nouns as per the examples below.

PATTERN

Noun / Phrase + 対象

このプログラムは子供対象です。Kono puroguramu wa kodomo taishou desu.This program is intended for children.
このコースは初心者対象です。Kono koosu wa shoshinsha taishou desu.This course is intended for beginners.
この製品は大人向け対象です。Kono seihin wa otona-muke taishou desu.This product is intended for adults.
View More Examples:
この講習は女性対象です。Kono koushuu wa josei taishou desu.This training is intended for women.
この展示は一般の来場者対象です。Kono tenji wa ippan no raihou-sha taishou desu.This exhibition is intended for the general public.
このクラスは学生対象です。Kono kurasu wa gakusei taishou desu.This class is intended for students.
このキャンペーンは若者対象です。Kono kyanpeen wa wakamono taishou desu.This campaign is intended for young people.
この商品はファミリー向け対象です。Kono shouhin wa famirii-muke taishou desu.This product is intended for families.
このテストは高校生対象です。Kono tesuto wa koukousei taishou desu.This test is intended for high school students.
この研究は専門家対象です。Kono kenkyuu wa senmonka taishou desu.This research is intended for experts.

SUMMARY

  • Add 向け muke to nouns to mean intended for.
  • Living in Japan, you’ll most commonly hear 向け muke being used.
  • Add に適している ni teki shiteiru to nouns or phrases to mean appropriate for.
  • Add 対象 taishou to nouns to mean intended for.

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FAQs

How to say aimed at in Japanese?

向け muke

This is the most common way to express aimed at or intended for. This is from the verb 向けるmukeru to face. Use the constructions below to form sentences with it:

PATTERN #1

Noun + 向け ( + に when following a phrase)

PATTERN #2

Noun + 向け+ の + Noun

Example:

この本は子供向けです。

Kono hon wa kodomo-muke desu.

This book is intended for children.

How to say intended for in Japanese?

対象 taishou

対象 means target and can be used to express aimed at or intended for. Think of this one as ___ are being targeted by this product.

You can add this one directly to nouns as per the examples below.

Noun / Phrase + 対象

Example:

このコースは初心者対象です。

Kono koosu wa shoshinsha taishou desu.

This course is intended for beginners.

How to say suitable for in Japanese?

に適している ni teki shiteiru

This one directly means is suitable for but can be used to express things like aimed at.

適 teki is the kanji for appropriate. Adding する suru to do makes the verb 適する teki suru to be appropriate for.

Noun / Phrase + に適している

Example:

このレストランはロマンチックなデートに適しています

Kono resutoran wa romanchikku na deeto ni tekishiteimasu.

This restaurant is suitable for romantic dates.

How to express intention in Japanese?

つもり is used to express “intention to do”.

PATTERN #1

Verb + つもりだ (casual)

PATTERN #2

Verb + つもりです (formal)

明日映画を見るつもりです

I intend to watch a movie tomorrow.

彼は来週旅行するつもりです

He plans to travel next week.

Where can I find more B1 lessons like this?

Check out our Japanese Grammar Bank, where you’ll find lessons for levels A1, A2 and B2.

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